The Importance of a Solid Social Media Strategy

All too often, we hear from business owners who confess they “don’t know what to post” or “don’t see the point of posting since it’s not leading to any sales.” Many feel like giving up on social media altogether. Can you guess what they all have in common? They’ve never invested in a social media strategy.

For those who may not know, a social media strategy (SMS) is a document that helps you map out exactly how to stand out on social media while ensuring your goals are directly aligned with your business objectives.

There are countless reasons why a social media strategy is indispensable to your business. Let’s dive in.

A True Sense of Self Nurtures Brand Awareness

A social media strategy explores your brand by addressing key elements such as brand values, purpose, and tone of voice. This process allows you to truly understand who you are as a brand and what message you want to convey to your audience.

Here at TSB, we also like to include a brand aesthetic mood board to maintain a cohesive look and feel. 

Showing up authentically and consistently on social media will help increase your brand awareness. This means not only will people discover your brand, but they’ll also recognise your posts through your distinct aesthetic, messaging, and tone of voice.

Understanding Your Audience Enables Direct Engagement

Customer personas are another crucial component of an SMS. By deep diving into who your customers are, what they like, and how they prefer to engage with content online, you can speak directly to them. After all, your customers are the reason for your business's success, so engaging them directly is key.

Consistency Equals Growth—Strategy Enables Consistency

Adam Mosseri, the head of Instagram, has emphasised that consistency is key to getting the algorithm on your side. However, maintaining that consistency is often one of the hardest parts of social media.

A key element of an SMS is the development of content pillars—three or more topics that your brand will discuss and share through its social media content. These pillars help you speak directly to your audience and maintain a strategic approach when curating content.

Detailed Goals Keep You Focused

As mentioned earlier, the social media goals and objectives outlined in an SMS should be carefully aligned with your business goals, helping you stay focused on developing purposeful content.

Each aspect of a social media strategy is crucial for keeping you on track in your social media journey. Whether you’re at a stage where you can invest in a professional SMS or you want to work on DIYing it, either way, it’s worth the effort.

Get in touch here if you want to discuss working with us on a social media strategy!