Yes, we're starting a column for SEO purposes...

Hey, it’s us, TSB. Well, more specifically, it’s Solène from TSB.

After spending some time researching how we could extend our website’s reach and attract more visitors, we decided to start a column (apparently they’re good for SEO, which is the thing that helps us get more website visits???). Let’s see how it goes…

We’ll be talking about social media—delving into subjects like social media strategies, algorithm tips and more. We’ll also explore the power of branding, regularly sharing our favourite font pairings, colour palettes, and a bit of personal stuff, like our business journey: the wins, the losses, and everything in between.

Anyway, let's start with the basics. Allow us to reintroduce ourselves in a chattier, less formal way than what’s in the ‘About Us’ tab…

We’re Solène and Zoe. We’ve been best friends for about fifteen years and have literally watched each other grow into the women we are today. It’s on this foundation that we founded The Social Beat three years ago, during the pandemic, after both quitting our jobs and craving more freedom.

The Social Beat is our business baby, and we’re grateful every day to call this our job, but we’d be lying if we said it was easy.

Here are a few things we find the hardest:

Being a business owner means you’re a student in a different subject every single day. Recently, we’ve been deep into the subject of SEO!

Imposter syndrome is a witch, and we have to remind ourselves to fight her off all the time.

NETWORKING. We both find networking events quite daunting and often feel anxious in the lead-up. But once we’re there, we’re always amazed by how many incredible people are out there with valuable knowledge to share.

Thanks for reading.

Solène xo